
Primrose | Wildflower Garden Tie Waist Maxi Dres
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There are dresses that feel like stepping into the most beautiful English meadow on the loveliest day of summer.
The Primrose Maxi Dress is covered in the most joyful, hand-illustrated wildflower print — daisies, poppies, ferns and golden blooms scattered across the fabric in a way that feels both artful and wonderfully alive. Every inch tells a little story, and every glance reveals something new to love. It is cheerful without being loud, beautiful without being fussy — and utterly impossible to resist.
The button-front bodice and softly tied waist give it a charming, classic shape that flatters beautifully, while the three-quarter sleeves and flowing maxi length make it as comfortable and practical as it is gorgeous. This is the dress for long summer days, garden parties, and every moment in between when you simply want to feel happy and lovely.
Wear it and carry a little piece of summer with you, wherever you go.
✔ Joyful hand-illustrated wildflower print — cheerful, artistic and full of summer charm
✔ Button-front bodice with a softly tied waist that flatters every figure beautifully
✔ Three-quarter sleeves — comfortable, elegant and wonderfully easy to wear
✔ Flowing maxi length with a beautifully full and graceful skirt
✔ Perfect for garden parties, summer lunches and every beautiful day in between


We love our products and are confident that you will too! That’s why we offer a 30-day money-back guarantee. If the product doesn’t meet your expectations, simply return it for a refund.
What customers say about us

Isla M.
Leeds · Verified buyer
Looks even better in real life. My partner keeps asking where I got it — couldn't be happier!

Charlotte W.
Manchester · Verified buyer
Beautifully made and the customer service was outstanding. Rare to find a brand that truly cares.

Sophie H.
London · Verified buyer
Exceeded my expectations — brilliant quality and super fast delivery. Will definitely order again!

Eleanor P.
Edinburgh · Verified buyer
My third purchase and the quality just keeps improving. Great attention to detail at this price point.

Olivia B.
Bristol · Verified buyer
Lovely packaging and arrived well protected. Colour is even nicer in person than on the website.
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